Embracing social purpose: why community works for business
Evidence is mounting rapidly that links a strong relationship between business performance and the extent to which a company is socially and environmentally responsible. While being socially responsible is known to drive multiple favorable employee indicators, it is also fostering consumer, customer, investor, and citizen engagement. Social transformation and deep engagement drive favorable stakeholder perceptions as stakeholders naturally and readily relate to social missions.
Matching the professional skill sets of Sealanders with local needs, Sealand Americas, in collaboration with non-profit partner Projeto Arrastão (PA), designed and delivered a customer service training program for underprivileged youths in the Campo Limpo region of Brazil. An essential component of Transformative Community Involvement™ (TCI™) principles is the assessment of impact and the generation of evidence-based data for program development and evolution. To this effect, our white paper shows the quantified return on investment and qualitative impact on lives of PA students and Sealand employees, demonstrating yet again that businesses and society can flourish together by seeking the intersection of interests for mutual value creation!
Why Sealand Americas and Humanity and Hope United are growing a business in rural Honduras
In 2016, Sealand Americas, a people-centric ocean carrier in the Americas,(1) and non-proﬁt partner Humanity and Hope United,(2) set out to generate employment for women in La Coroza, Honduras. This case study presents the successes and challenges of their journey in implementing a pig farm operation in this small rural village and explores the business and social impact of the project.
Finding your “sweet spot” for community investment
Your company, with its unique set of possibilities and limitations, has a sweet spot for both volunteer time and funds that it can sustain over time. This is the spot at which you provide maximum return for society and business at the lowest risk. Whether you are transactional or transformative in your approach to community investment, it is important for you to find your sweet spot. Doing so will help you reduce risk that is associated with some common and well-intentioned community investment practices.
Transformative Community Involvement™: How Sealand Americas and TCV connected business and social impact
This article explores the social and business transformation that resulted when Sealand Americas, a differentiated ocean carrier in the Americas, moved from a transactional to a transformative approach to community involvement. It is a joint effort between Sealand Americas and The Collaboration Vector Inc. (TCV), a CSR strategy and service firm specializing in Transformative Community Involvement™.
How Costa Recicla and Sealand Americas boosted recycling in Panama: a case study of business, social & environmental impact
Sealand Americas, a differentiated ocean carrier in the Americas, together with the company’s dynamic non-profit partner Costa Recicla, catalyzed an office recycling movement in Costa del Este, Panama...